A program · since the beginning
Love fades. Good cotton doesn’t have to.
A free repair program for any pair of imogene + willie jeans, whenever they need it. When the repair is no longer worth the cloth, we take them back for the Cotton Project.
How it works
Three steps. None of them complicated.
01
Bring them in
Drop your pair at the flagship or mail them in. We log them with your name and what’s going on.
02
We mend
Reinforced patch, blown-out crotch, broken pocket. Most repairs take two weeks. We’ll text when it’s done.
03
If it’s past repair, we recycle the cotton
Shredded back to fiber and spun into next season’s warp. The Cotton Project, on a one-pair scale.
Start a repair