Nashville · Est. 2009
Premium blue jeans, made for the long haul.
Japanese selvage denim, cut and finished at the 12 South flagship. Built to wear in, repaired when it wears out, recycled when its second life is done.
14oz Japanese selvage
Lot 003 / SS
Three things we believe
A jean is worth making well, mending, and remaking.
01
The Craft
13 and 14oz Japanese mills. Shuttle looms. A red line down the seam where the loom signed its work.
Read →02
The Flagship
12 South, Nashville. A room with a repair bench in the back. A small staff. Open six days.
Visit →03
Love Fades
Bring your jeans home. We repair what we can, and recycle the cotton when we can’t.
The program →Lookbook · Spring
Worn-in slowly, on purpose.
Visit the flagship
2601 12th Ave South, in the room where the jeans get made.
Hours
Mon–Sat, 11–6
Sun, 12–5
Phone
From the journal
Notes on slow making, from Okayama to 12 South.
On the mill
Why the red line stays on the seam.
A short note about Okayama, shuttle looms, and the small marks that prove a thing was made by hand.
From the bench
What a good repair actually looks like.
Eight years of mending the same five jeans. The patches you keep, and the ones you cover.